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I attended the official launch, tested the platform myself, and found one feature I've never seen in 15 years of digital marketing. Here's everything.

RM
Richard Miller
Beta attendee · Digital Marketing Educator · 23 June 2026
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The Launch In Numbers
2,500+ Live at the launch event
2,200+ Accounts activated in 24 hours
$150M+ Client revenue tracked by the founders

Figures shared during the official UpWebinar launch presentation on 23rd June 2026.


My First Impression

I Stopped Taking Notes.
And That Never Happens.

During the launch there was one moment that made me put down my pen.

It wasn't the AI. It wasn't the automation engine. It wasn't even the fact that they were giving the whole thing away for free.

It was what happened after someone asked a question in the chat.

The AI agent answered it. That's not new. But then the question — and the answer — was saved. Permanently. And shown to every single person who watched that same webinar after them.

The third viewer saw two real conversations already happening. The tenth viewer saw nine. By the time a hundred people had watched, the chat looked and felt exactly like a live room with a hundred engaged attendees.

Except it wasn't live. It had never been live. It was a recording — running automatically, 24 hours a day — that was becoming more convincing and more converting with every single viewer.

"I've watched automated webinar platforms fake the chat for 15 years. The scripted comments, the fake names, the loop that restarts every 40 minutes. The moment anyone spots it, you've lost them. Upwebinar has done something fundamentally different. Here's exactly what that is."

They call it Auto-Immersive. And I think it changes the category entirely.

⚠️ Why Timing Matters Here

Jon Penberthy has publicly confirmed that UpWebinar will move to a paid tier after beta. Everyone inside now locks in free lifetime access. Everyone who comes later pays. I'm writing this review because I think that timing matters and you deserve to know about it before the window closes.


Who Built This?

The Track Record That
Makes This Different

UpWebinar was built by Jon Penberthy and his partner Ryan. Jon has been running webinar-based businesses for over 15 years — not as a marketer who occasionally uses webinars, but as someone who has built his entire career around them.

The numbers behind that career matter when you're deciding whether to trust a new platform:

Before UpWebinar existed, Jon ran a single evergreen webinar — pre-recorded, fully automated — for three consecutive years without touching it. It generated $15 million.

That's not a claim. That's the proof of concept for everything UpWebinar is built to do.

The UpWebinar launch itself drew 9,000 registrations at under $1 each in ad spend. 2,500 attended live. 2,200 activated accounts in the first 24 hours. When a launch performs like that, the market is paying attention.

15+ Years running webinar businesses
$150M+ Client revenue tracked
$15M From one evergreen webinar over 3 years
9,000 Launch registrations under $1 each

Inside The Platform

Every Feature — And The
Business Outcome It Creates

I've been inside the dashboard. Here's what I found across every section — and more importantly, what each feature actually does for your revenue.

AI 🤖

AI Sales Agent

An AI agent works your webinar room around the clock — answering questions, handling objections, and moving viewers toward your offer without you being present.

  • Answers questions in real time during the webinar
  • Handles objections at the exact moment they arise
  • Every Q&A is saved and shown to future viewers
  • Chat builds social proof automatically over time
Learn more about AI Chat →
Automation ⚙️

Evergreen Automation

Record your webinar once. It runs 24 hours a day, 7 days a week, at times your audience chooses. Your best sales presentation plays on repeat — without you.

  • Viewer chooses their own watch time
  • Timed offer pop-ups at precise conversion moments
  • Attendee display in list or tile format for social proof
  • Chat moderation to maintain quality over time
Learn more about Automation →
Scheduling

Just In Time Scheduling

Every visitor sees a session starting soon — every 1, 15, 30, 45, or 60 minutes. Real urgency without fake countdown timers. Night hours and holidays excluded automatically.

  • Five interval options from 1 to 60 minutes
  • Night hour exclusion protects conversion rate
  • Holiday exclusions pre-built and configurable
  • Session simulator shows exactly what attendees see
Learn more about Scheduling →
Funnels 🎨

Built-In Page Builder

Professional registration and thank-you pages built natively inside the platform. Or let AI generate your entire funnel from your video. No Leadpages. No ClickFunnels. No extra cost.

  • Multiple niche-specific page templates included
  • AI generates full funnel from your video automatically
  • Custom slugs and clean URLs for every webinar
  • Embed widget for registration on any external page
Learn more about Funnels →
Email 📧

Smart Email Sequences

A complete email follow-up system built directly into the platform. No Mailchimp. No ActiveCampaign. No Zapier. Confirmation, reminder, replay, and behaviour-based sequences all native.

  • Confirmation fires immediately after registration
  • Reminder sends 15 minutes before the session
  • Replay email at 24 hours for no-shows
  • Behaviour-based sequences by watch time and clicks
Learn more about Email →
Analytics 📊

Conversion Tracking

Know exactly where people drop off, which traffic sources convert, and which offers perform. Simple links for sharing, tracking links for scaling. Data-driven decisions from day one.

  • Drop-off analysis by minute of the webinar
  • Traffic source tracking to the ad level
  • Offer click tracking through to the sale
  • Simple and tracking link options for any campaign
Learn more about Analytics →

The Feature That Changes Everything

How The AI Chat Actually Works

This is the feature that stopped me taking notes during the launch. Let me explain it properly because it's worth understanding.

Every other automated webinar platform in the market has the same problem. The chat is scripted. Marketers write fake questions at the start, give them fake names, and schedule them to appear at set times throughout the presentation. It loops. It resets. And the moment an attendee spots it — which they do — the trust evaporates.

UpWebinar built a fundamentally different system:

  1. Viewer asks a real question in the chat
    The AI sales agent responds in real time with a contextual, accurate answer — not a scripted reply. The viewer feels genuinely heard.
  2. The question and answer are saved permanently
    Every exchange is stored against the webinar. Not in a database you never see — actively shown to every future viewer who watches the same recording.
  3. Future viewers see real conversations building
    The second viewer sees one real conversation. The tenth sees nine. The hundredth sees a fully active room of real questions from real people who genuinely watched and engaged.
  4. Social proof compounds automatically
    You don't manufacture this. You don't maintain it. Every viewer who watches and asks a question makes the webinar more convincing and more converting for everyone who comes after them.
Why This Matters For Conversion

The single biggest killer of automated webinar conversions is the moment someone realises they're watching a recording. The chat is usually what gives it away. UpWebinar's accumulating real chat means that moment — the trust-breaking moment — simply doesn't happen. The chat is real because it is real.


UpWebinar vs The Competition

How It Stacks Up Against
Every Major Alternative

I've used EverWebinar, WebinarJam, Demio, and StealthSeminar. Here's an honest comparison based only on features confirmed during the launch and verified in the dashboard.

Feature EverWebinar WebinarJam StealthSeminar UpWebinar Beta Free
Automated evergreen webinars Yes Yes Yes Yes
AI chat agents None None None Built-in
Accumulating real chat history Scripted only Scripted only Scripted only Every viewer sees all past Q&As
Built-in email sequences Basic only Basic only Requires integration Full native sequences
Behaviour-based follow-up Not available Not available Not available By watch time and clicks
AI page generation from video None None None Full funnel from your video
Just In Time scheduling Limited Basic Yes Every 1–60 minutes
Night hour exclusions Manual Manual Manual Toggle on/off
Timed offer pop-ups with tracking Basic Yes Basic With sale tracking
Embed registration widget Limited Limited None Any external page
Monthly cost $99/month $49–$299/month $69–$199/month Free during beta
The Honest Summary

No competitor offers AI-powered accumulating chat. That feature alone separates UpWebinar from the entire category. Combined with native email sequences, AI page generation, and behaviour-based follow-up — all at zero cost during beta — the comparison isn't particularly close right now. See our full free webinar software guide for more context.


UpWebinar Pricing

What It Costs Now.
What It Will Cost Later.

UpWebinar is currently free during the beta period. There is no credit card required, no feature limits, and no expiry date on your account.

Jon Penberthy has publicly confirmed during the launch that UpWebinar will move to a paid tier. The price has not been formally announced, but based on comparable platforms in this category and the feature set involved, expect $99+ per month when the beta window closes. For context, EverWebinar charges $99–$199/month for a platform with fewer features.

✦ What You Get During Beta
  • Full platform access — no features locked or restricted
  • Unlimited webinars with no session caps
  • AI chat agent active on every webinar
  • Complete email sequence system built in
  • Page builder and AI funnel generation included
  • No credit card — no payment details required at any point
  • Lifetime account — your access does not expire when beta ends
The Decision Is Simple

If you get in during beta, you lock in free lifetime access before the price is set. If you wait, you pay whatever the market rate turns out to be — likely $99+ per month. There is no downside to getting in now. There is a very real downside to waiting.

Start Building AI Webinars Free → Free lifetime access · No credit card · Takes 60 seconds

Honest Assessment

What's Genuinely Impressive.
What To Know Going In.

I'm not going to tell you UpWebinar is perfect. It launched last week. Here's my genuine take after exploring the dashboard myself.

✓ What's Genuinely Impressive
  • Accumulating AI chat — nobody else has this
  • Complete email system with behaviour-based segmentation
  • AI generates your entire funnel from your video
  • Just In Time scheduling with real urgency mechanics
  • Night hour and holiday exclusions built in
  • Timed offer pop-ups tracked to actual sales
  • Embed widget works on any external page
  • Built by a team with $150M+ in verified results
  • Free lifetime access during beta — no credit card, no catch
✗ What To Know Going In
  • Launched June 2026 — still in active development
  • Beta means some features are still rolling out
  • Will move to a paid tier — free window will close
  • Advanced automation works best paired with Funnelr
  • Support runs through the community group for now
  • No long-term retention data yet — platform is too new

My Verdict

Richard's Scorecard

Innovation
9.7
Ease of Use
8.8
Value For Money
9.9
AI Chat Feature
9.6
Automation Depth
9.2
Email Sequences
9.0
Page Builder
8.7
9.4
Overall Score / 10
My Recommendation

UpWebinar is the first platform I've reviewed that genuinely solves the fake chat problem. The Auto-Immersive chat system, combined with native email sequences, AI funnel generation, and Just In Time scheduling, makes this a compelling category leader — even at day one. Get in during beta. Build your first webinar. The compound effect of growing chat history starts working for you from the first viewer.


Common Questions

Everything You Need To Know
Before You Sign Up

Yes. Completely free during the beta period. No credit card required. No hidden fees. No locked features. Jon Penberthy addressed this directly during the launch — there is no catch. You get a full unlimited account simply by signing up while the beta is open.

No — and Jon has been transparent about this. UpWebinar will move to a paid tier after the beta period ends. People who sign up during beta will keep lifetime free access. People who sign up after beta ends will pay the standard monthly rate. The exact pricing for post-beta has not been announced, but comparable platforms in this space charge $99–$299 per month.

No. UpWebinar works as a standalone platform. You get the full webinar functionality, the AI chat system, the page builder, and the email sequences without needing a Funnelr subscription. Funnelr is Jon's broader marketing automation platform, and it integrates deeply with UpWebinar for users who want advanced funnel building and automation beyond webinars. It's an upgrade, not a requirement.

Yes. The dashboard is clean and straightforward. Creating a webinar, uploading your video, setting your schedule, and publishing a registration page can all be done within an hour even if you've never used a webinar platform before. The AI page generation feature is particularly useful for beginners — you provide the video and the AI builds the entire registration funnel around it.

When a viewer types a question in the chat during an automated webinar, an AI agent responds in real time with a contextual answer. That question and answer is then stored and displayed to every future viewer who watches the same webinar. The chat history builds organically over time — each viewer's questions are genuine, each answer is real, and the accumulating conversation makes every future session feel more active and engaging than the last. Unlike scripted fake chats used by other platforms, this system cannot be spotted as artificial because it isn't.

Just In Time scheduling means every visitor who lands on your registration page sees a session starting very soon — in 1, 15, 30, 45, or 60 minutes depending on your settings. This creates genuine urgency without fake countdown timers. You can also exclude night hours so visitors arriving late at night see a sensible morning session rather than a midnight presentation, and exclude specific holidays so the experience always feels logical and professional.

UpWebinar is for anyone who sells through webinars or wants to start. That includes coaches, consultants, course creators, digital marketers, agency owners, affiliate marketers, and business owners who want to automate their sales process. If you currently pay $99–$299 per month for EverWebinar, WebinarJam, Demio, or a similar platform, getting in during UpWebinar's beta is particularly worth considering.

Yes. UpWebinar accepts video from YouTube, Vimeo, and Wistia as external links, so if your existing webinar recording is hosted on any of those platforms you can connect it directly. Alternatively you can upload your video file. The page builder and email sequences would need to be rebuilt inside UpWebinar, but the core migration — getting your video live with a new registration page — can be done quickly.

During the beta period, UpWebinar is fully unlimited. No cap on the number of webinars, no limit on registrations or attendees, no feature gates. Jon explicitly confirmed during the launch that there are no hidden limits — you get everything the platform offers from day one.

During the beta period, support runs primarily through the Webinar Masters community group where Jon and the team are active. This is common during beta phases and the team has been responsive. A group onboarding call was included for users who also joined the Funnelr trial, along with one-to-one onboarding sessions through the team. As the platform matures, a more formal support system is expected to follow.


Further Reading

Everything You Need To
Make An Informed Decision

This site is being built into the internet's most comprehensive independent UpWebinar resource. These guides are coming — bookmark this page and check back.


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  • AI agents answer questions and handle objections 24/7
  • Accumulating chat builds real social proof automatically
  • Complete email sequences — no extra tools needed
  • Behaviour-based follow-up by watch time and clicks
  • Timed offer pop-ups tracked through to the sale
  • Free lifetime access — locked in before pricing is announced
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This website is an independent review. It contains affiliate links — if you sign up through my link I may receive a commission at no extra cost to you. All statistics and figures are sourced from the official UpWebinar launch presentation attended live on 23rd June 2026. My opinions are entirely my own and based on first-hand experience with the platform.

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