Livestorm is a browser-based video engagement platform popular with European B2B teams. UpWebinar is an AI-first automated webinar platform. Here is how they compare.
| Feature | UpWebinar | Livestorm |
|---|---|---|
| Automated webinars | ✓ Core feature | Pro plan only |
| AI chat agents | ✓ Real-time AI | ✗ None |
| Chat accumulates | ✓ Permanently saved | ✗ No |
| Just In Time scheduling | ✓ Yes | ✗ No |
| Browser-based (no install) | ✓ Yes | ✓ Yes — core strength |
| GDPR / EU hosting | Via Systeme.io | ✓ France-based |
| Built-in email sequences | ✓ Behaviour-based | Basic reminders |
| CRM integrations | Zapier | ✓ Native HubSpot/Salesforce |
| Free plan | ✓ Yes (beta) | ✓ 30 attendees / 20 min limit |
| Pricing (paid) | Free in beta | $99–custom/month |
Livestorm was built for something specific — browser-based video engagement for B2B teams, particularly in Europe where GDPR compliance and local data hosting matter. It does that job well. The interface is clean, it integrates with HubSpot and Salesforce, and it requires no software installation for hosts or attendees.
What Livestorm is not designed for is evergreen automated webinar funnels. Just In Time scheduling — the feature that lets viewers register and watch in minutes rather than days — is not available. The automated webinar capability requires their Pro plan and lacks the AI engagement features that make UpWebinar's automation genuinely effective.
If you are a European B2B SaaS company running regular live events for your team or customers, Livestorm is worth evaluating. If you are building an evergreen webinar funnel that runs on autopilot and converts while you sleep, UpWebinar is the purpose-built solution.
You want to build an evergreen automated webinar funnel that runs 24/7 without you being present. You want AI chat that builds real social proof over time. You want to start for free during the beta window.
You are a European B2B team that primarily runs live events and needs GDPR-compliant EU data hosting and deep CRM integrations. Your use case is live, not automated.
UpWebinar is free during beta. No credit card. Build your first automated webinar and watch the AI chat build real social proof from day one.
Claim Your Free Lifetime Beta Access Free during beta · No credit card · Takes 60 secondsDisclosure: This page contains affiliate links. If you sign up through my link I may receive a commission at no extra cost to you. Competitor pricing sourced from their respective websites as of August 2026. My opinions are entirely my own.
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