GoToWebinar has been around since 2006. UpWebinar launched in 2026 with AI at its core. Here is what 20 years of webinar evolution looks like in a single comparison.
| Feature | UpWebinar | GoToWebinar |
|---|---|---|
| Automated evergreen webinars | ✓ Core feature | ✓ Available |
| AI chat agents | ✓ Real-time AI | ✗ None |
| Chat accumulates | ✓ Every session | ✗ No |
| Just In Time scheduling | ✓ Yes | Limited |
| Enterprise/SSO/compliance | ✗ Not applicable | ✓ Full enterprise |
| Large audience (3000+) | Scalable | ✓ Up to 3,000 |
| AI features | ✓ AI chat + page builder | ✗ None |
| Behaviour-based email | ✓ Yes | Basic follow-ups |
| Ease of setup | ✓ 60 minutes to first webinar | Complex enterprise setup |
| Pricing | Free in beta | $109–$399/month |
GoToWebinar is a legacy platform with real strengths — decades of reliability, enterprise-grade security, and the trust that comes from being used by thousands of organisations worldwide. For large companies with compliance requirements and IT procurement processes, that track record matters.
For everyone else, GoToWebinar is overbuilt, overpriced, and missing the AI engagement features that define webinar performance in 2026. It has no AI chat capability. Its automated webinar features are functional but not sophisticated. And it costs $109 a month at minimum for a feature set that UpWebinar offers for free during beta.
The creator economy — coaches, course creators, consultants, affiliate marketers — has never been GoToWebinar's audience. UpWebinar was built specifically for this audience. That alignment shows in every feature decision the platform has made.
You are a creator, coach, course seller, or marketer who wants a modern AI-powered automated webinar platform that converts better with every viewer. You want to start free.
You are an enterprise with specific compliance, security, and integration requirements. You need certified reliability for large corporate events with audiences in the thousands.
UpWebinar is free during beta. No credit card. Build your first automated webinar and watch the AI chat build real social proof from day one.
Claim Your Free Lifetime Beta Access Free during beta · No credit card · Takes 60 secondsDisclosure: This page contains affiliate links. If you sign up through my link I may receive a commission at no extra cost to you. Competitor pricing sourced from their respective websites as of August 2026. My opinions are entirely my own.
© 2026 getupwebinar.com